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Melbourne Style Stereotypes

South Yarra

Melbourne’s claim to fame is that it is Australia’s melting pot of fashion and style, and this season has taken a stab at breaking style down by suburb in our Southern state.

Take the test to see which Melbourne suburb best suits your unique style

Starting with South Yarra, where style is defined as “Normcore”, with a touch of preppy.

Classic black blazer with an ultra-cool pair of high-top sneakers and of course the backpack (aka hand bag) topped off with a pair of Ray-Ban rounds - all must haves to bring this look to life.

St Kilda

Moving onto St Kilda, where California girl meets Melbourne

Here we take a step back into the 90’s, with off the shoulder everything, chokers, denim cut off shorts, bomber jackets and floral dresses paired with new season Ray-Ban double brow shades.


Sunny Brighton takes cues from the Hamptons crew

Stripes, stripes and more stripes paired with comfy casuals with a nautical edge in shades of blue. Finished with an oversized pair of Michael Kors sunnies to add a touch of sophistication.

Vintage Brunswick where style is defined as pseudo-grunge 

Here the key is vintage, mixed with classic boots, a touch of flannelette, iconic John Lennon-esque sunglasses and finished off with all important leather jacket.


OTT Toorak

The Toorak girl loves her labels and clever her, she has worked out how to wear these labels paired delicately with high street items for that “too hot to trot” look. Oversized Dolce&Gabbana sunglasses add the finishing touch to a classic Toorak well-structured outfit selection.

Active wear hits Albert Park

Rounding it out in Albert Park, where dressing for comfort always wins but never at the expense of looking good. Branded active wear, the latest and greatness sneakers, puffer vests for those chilly mornings, new season Oakley women’s sunnies and a pair of headphones and you’re off.

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